Fresco Creative has always had a strong environmental philosophy and a strong sense of social responsibility. That’s why fellow graphic designers like David Berman are of real interest to our studio. Designer, author, vice president and treasurer of Icograda (the world body for communication design) and strategist, Berman has spent much of his career encouraging designers to address issues of social responsibility in their work. A great source of Berman’s ideas can be found in his book DO GOOD DESIGN.
While design means many different things to many different people, Berman says that given design is now central to just about everything we do, designers should be looking at ways to influence the ethical use of design rather than passing the buck. Berman says ” Once we realise how much power we have as designers, and once we recognise how our work has been used to fuel the most efficient and the most destructive deceptions in human history then it becomes obvious that ethics are not optional. Designers can be a model to other professionals for identifying one’s sphere of influence, and then embracing a responsibility that accompanies that power to help repair the world”.
Triscia 13.01.10
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Recently whilst trawling the web for creative inspiration I came across this great website show casing the art work of Elizabeth Mcgrath. Her creative style is very magically, surreal, and slightly disturbing. Below is an excerpt from her website;
“Los Angeles born self-taught artist Liz McGrath has been plundering
the darker corners of the world from which to elicit her cavalcade of
creatures; in her new works, she exposes the shadow-dwellers to the
full effects of unrelenting sunshine. Inspired, perhaps, by the
pervasive sense of exposure running rampant in the zeitgeist, McGrath
apologetically illuminates that which our frail psyches prefer to keep
in the dark, taking a much-needed closer look at our blind spots”
Check it out at www.elizabethmcgrath.com
Triscia (28/04/09)
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Daylight saving is wrapping up, Christmas decorations have been well and truly packed away, the days are getting cooler it seems summer is a distant memory as autumn finally arrives in Sydney.
Welcome to the launch of Fresco’s blog. Each month we will sharing our inspirations and insights into our busy design studio. Find out what we have been up to, this months crush and well anything that inspires us. We hope you enjoy reading it as much as we enjoy writing it!
1/03/2009
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