At design school in Advertising class I remember my teacher always telling us that a good campaign is never ending. It should be able to be rewritten or re-shot over and over with the same impact while consumer recognition sky-rockets. Think the Financial Review, Pom Wonderful, Who magazine, The Rocks, Totally Original Juice Co to name a few. Here is a cheeky little set from Optus.
Andrea Dell 3.8.11