As Graphic Designers, we LOVE dielines. Any chance to get on the phone to the knife-man and I’m on it! I don’t know what it is, perhaps the opportunity to work with shapes other than the usual A5, A4 and A3? Perhaps it’s the excitement that comes with considering the 3D aspects of a project as well as the 2D.

Here is a little project we saw around the traps that really plays with custom shapes, beyond the usual usage on packaging and across the stationery and promotional items as well. Tops work chaps!

RedKroft created this beautiful, young, and fresh branding and packaging for Hönne Multi-Vitamin drinks. We love the fresh and playful look of the brand. The organic and contemporary type face used for the logo mark is fitting. We love the leaves that forms the umlaut for the ” ö “. The use of a different type face for each flavor, creates a distinct personality. Each bottle still ties in with the other and create a harmonious feel for the brand.

Notes courtesy of The Dieline. Work designed by RedKroft.

Andrea Dell 19.09.11

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With the Create Awards just around the corner I thought I would blog about some of the packaging work we have created for Harris Farm Markets as they feature the illustrations we have been shortlisted for.

Harris Farm Markets approached Fresco to create packaging that reflected their brand, an all Australian owned market fresh fruit and veg store. The creative tone needed to be unpretentious, reflecting value for money, grass roots, family run and fresh from the farm. Fresco created a series of hand drawn custom illustrations for HFM, all displayed on a brown recycled stock. The result is an instantly recognisable brand that literally jumps off the shelf with its originality and point of difference. Below is a small selection of the work created so far …

Triscia Ambrosini 7/09/2011

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