Here are some photos from the Redoute’s Choice Club Launch! It was a wonderful night – so thank you Arrowfield for the invitation! Keep an eye out below for our little feature wall and graphic panels.
Andrea Dell 14.03.12
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We’ve just completed a rebrand project for the lovely folks over at Presbyterian Aged Care. The brief was to come up with a fresh, clean and modern logo that represented the comfort and happiness of living in a Presbyterian Aged Care facility. It was important that the logo maintained a religious feel to represent their links to the church. Brief in hand, we set about coming up with concepts to reflect the nature of the brand.
The solution was a butterfly emblem, which is modeled on the flames from the Presbyterian church logo. We adapted the icons to create a butterfly shape, expressing the freedom that the residents experience from living in their homes and engaging in their services. The butterfly wings are formed around a cross shape, reflecting the religious side of the organisation. Purple is used as it combines the stability of blue with the energy of red, radiating independence, dignity and wisdom.
Alongside the logo, we’ve had the opportunity to develop stationery designs, signage, advertising and website concepts. We look forward to working with Presbyterian Aged Care on their next project!
Annalisa 1/3/12
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We have just completed a lovely job for one of our fabulous clients, Rockend. Rockend are a company that specialise in producing software for property management, strata management, document management and trust accounting.
They came to us with a brief for a new marketing/sales brochure that would promote Rockend and focus on who they are, what they are about, their people and also showcase their products with an overall theme of ‘the Rockend experience’.
We chose to strip back the colours in this book and go with a black and white theme which pops their signature red. The stunning natural images throughout look fantastic in the bold black and white, used to signify the strength and reliability of the Rockend brand.
Here is a little peek!
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Its the final countdown for the Create Awards, tomorrow night the red carpet will be rolled out, champagne will be flowing and the winners will be announced. Fingers crossed for Fresco. Fresco readers will remember my past blogs on our studio be chosen as finalists for our illustrations that have shaped the Harris Farm Market brand and have well positioned HFM in the market place, their products literally jumped off the shelf.
Take a look at the illustrations below created for product labels, and keep your fingers crossed for Fresco!
Triscia Ambrosini 21/09/2011
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Looks like i will be packing my winter woolies and heading south to Melbourne for the 2011 Create Design Awards (presented by desktop magazine). Winners will be announced at this prestigious red carpet, 600-people, gala event on the 22nd September in Melbourne at the Forum Theatre.
Fresco submitted our illustration work for Harris Farm. Take a look at our work below, or check out our case study on Harris Farm on our website. Fingers and toes crossed.
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