When it comes to starting or growing a business you will need a solid brand that will raise your profile in the market place to the same level as the high quality of your product and service. How often have you bought a product or used a service based on a really engaging brand be it in the form of packaging, a website or the company’s marketing material? Or conversely how often have you known about a product or service out in the marketplace but didn’t use them because their brand was weak and unprofessional which influenced you to go elsewhere. We have all had this experience and it’s a grea
Infographic: The Science Behind the 1,000 Most Popular Infographics By Amanda WalgroveOctober 26th, 2015 1 min There’s nothing like a good infographic about good infographics. And that’s exactly what Siege Media is serving up with its new study, The Science Behind the Most Popular Infographics. In partnership with Buzzsumo, Siege analyzed the 1,000 most-shared infographics of the past year to find out what they had in common—and what advertisers can use to make their multimedia assets more shareable. So, what did the graphic design agency dig up? Let’s just say this: Before you start stressing
Its always so exciting seeing Fresco work out in the market place doing really well. Last weekend I attended my local festival Taste of Coogee and was thrilled to see The Shuck Truck, shucking oysters to a hungry, long, long cue of punters. Fresco has concepted and developed many a food truck in the last few years, this is the first I have “bumped into” out on the road and in action. Stay tuned for our latest Food Truck project still under wraps for a well loved, well known Italian food supplier, our biggest and best to come!
I often have clients who are not really clear on what brand identity actually is. It’s a term that is thrown around my industry with liberal abandon but what does it actually mean, is it logo design or is it more? Although brand identity design is definitely made up of a company logo, the logo is only the point of entry to the brand, a brand identity is made up of an extensive network of communication material that all work together consistently to build brand strength and recognition. I found a fantastic excerpt by Branding guru Alina Wheeler that I think summarises what a brand is far more s
01. Red – For Danger, Passion, Excitement & Energy Meanings: Red has a number of different contextual associations and in branding can deliver a highly visible punch. It has the ability to rev desire; and not surprisingly when it is the colour of fire, danger, and blood on one hand; and love, sexuality and passion on the other. It is a bold, energetic and lively color that can symbolize strength, confidence and power. Tips for use: Because red has such powerful meanings, it is perhaps best used with discretion. But, if other brands are avoiding red, it may be a great way to stand out from
It might be time for a change of image, or you’re opening your company up to a new market or extending your product range. Whatever your challenge, you will need an agency that can help revitalise your brand with a new design that builds contemporary appeal into your original identity. The designers you choose to work with need to understand that the look of your business holds an established goodwill amongst your current audience, so you will need to develop brand strategies and aesthetics that maintain this initial trust. Any decent design and branding agency worth their salt needs to
Today I’m writing about crafting design around a promotional campaign so that it has real cut through and the elements you need to consider to do this. It’s always wise to choose an agency that is multi disciplinary and that can bring expertise from a variety of specialised creative skills including art directing photo shoots, commissioning illustrations and crafting new typefaces. Often to cut through the plethora of promotional material in circulation a concept needs to push the boundaries and venture into more adventurous territory. A DL mail out just isn’t going to cut it. A studio skilled
What is Colour Psychology? The psychology of colour is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to colour psychology as well as some more accepted and proven elements. . Applying Colour Psychology to Everday Life Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Colour i