Spring is here! We are mixing up the iced tea and throwing open the doors to let the sun in. We have welcomed the very talented Ben Akhurst to the Fresco team, an exciting addition to our creative team. Ben and the other busy designer bees have been working away gathering all their creative inspiration and are ready for anything. Let’s take a look at what they’ve been up to! Take a look at our latest E News here; Click here
If there is one thing I can say with absolute conviction its that a small agency will out perform a large agency on a multitude of factors, this is mainly based on the culture. The culture of a small agency breeds creative innovation, and designer ownership of projects in a way that big agencies can’t. In a small agency collaboration is key in pooling skill sets to get the best outcome, in larger agencies often a creative designer may never speak directly to a client or to the account team. I know this because I’ve worked for large agencies and have been the owner of a small boutique creative
Once you have taken the first step of creating a strategic, meaningful Brand Identity and Logo Design the next step is to translate these brand assets across to the various other brand touch points you may have. Often for smaller businesses a company brochure is the next logical piece of marketing material that is required to pitch to prospective clients, closely followed by a web site and a suite of livery. You might have fantastic content for your brochure but how do you put together a really impactful piece from a design perspective. These top 5 tips will help provide a checklist and get yo
Consistency will make your design better, easier to use, and practically invisible. It gives the user plenty of room to experience the design in the way you intend. Designing for consistency is a no-brainer in some cases and a little trickier to understand in others. Quite simply, consistency is the thread that ties together elements in a single design. It also ties together designs across a single campaign or brand, creating a product that is distinguishable, usable and effective. Take special note of all the examples below, each brand is a leader when it comes to consistent and usable design
When it comes to starting or growing a business you will need a solid brand that will raise your profile in the market place to the same level as the high quality of your product and service. How often have you bought a product or used a service based on a really engaging brand be it in the form of packaging, a website or the company’s marketing material? Or conversely how often have you known about a product or service out in the marketplace but didn’t use them because their brand was weak and unprofessional which influenced you to go elsewhere. We have all had this experience and it’s a grea
Infographic: The Science Behind the 1,000 Most Popular Infographics By Amanda WalgroveOctober 26th, 2015 1 min There’s nothing like a good infographic about good infographics. And that’s exactly what Siege Media is serving up with its new study, The Science Behind the Most Popular Infographics. In partnership with Buzzsumo, Siege analyzed the 1,000 most-shared infographics of the past year to find out what they had in common—and what advertisers can use to make their multimedia assets more shareable. So, what did the graphic design agency dig up? Let’s just say this: Before you start stressing
Its always so exciting seeing Fresco work out in the market place doing really well. Last weekend I attended my local festival Taste of Coogee and was thrilled to see The Shuck Truck, shucking oysters to a hungry, long, long cue of punters. Fresco has concepted and developed many a food truck in the last few years, this is the first I have “bumped into” out on the road and in action. Stay tuned for our latest Food Truck project still under wraps for a well loved, well known Italian food supplier, our biggest and best to come!
I often have clients who are not really clear on what brand identity actually is. It’s a term that is thrown around my industry with liberal abandon but what does it actually mean, is it logo design or is it more? Although brand identity design is definitely made up of a company logo, the logo is only the point of entry to the brand, a brand identity is made up of an extensive network of communication material that all work together consistently to build brand strength and recognition. I found a fantastic excerpt by Branding guru Alina Wheeler that I think summarises what a brand is far more s