Its always so exciting seeing Fresco work out in the market place doing really well. Last weekend I attended my local festival Taste of Coogee and was thrilled to see The Shuck Truck, shucking oysters to a hungry, long, long cue of punters. Fresco has concepted and developed many a food truck in the last few years, this is the first I have “bumped into” out on the road and in action. Stay tuned for our latest Food Truck project still under wraps for a well loved, well known Italian food supplier, our biggest and best to come!
I often have clients who are not really clear on what brand identity actually is. It’s a term that is thrown around my industry with liberal abandon but what does it actually mean, is it logo design or is it more? Although brand identity design is definitely made up of a company logo, the logo is only the point of entry to the brand, a brand identity is made up of an extensive network of communication material that all work together consistently to build brand strength and recognition. I found a fantastic excerpt by Branding guru Alina Wheeler that I think summarises what a brand is far more s
01. Red – For Danger, Passion, Excitement & Energy Meanings: Red has a number of different contextual associations and in branding can deliver a highly visible punch. It has the ability to rev desire; and not surprisingly when it is the colour of fire, danger, and blood on one hand; and love, sexuality and passion on the other. It is a bold, energetic and lively color that can symbolize strength, confidence and power. Tips for use: Because red has such powerful meanings, it is perhaps best used with discretion. But, if other brands are avoiding red, it may be a great way to stand out from
It might be time for a change of image, or you’re opening your company up to a new market or extending your product range. Whatever your challenge, you will need an agency that can help revitalise your brand with a new design that builds contemporary appeal into your original identity. The designers you choose to work with need to understand that the look of your business holds an established goodwill amongst your current audience, so you will need to develop brand strategies and aesthetics that maintain this initial trust. Any decent design and branding agency worth their salt needs to
Today I’m writing about crafting design around a promotional campaign so that it has real cut through and the elements you need to consider to do this. It’s always wise to choose an agency that is multi disciplinary and that can bring expertise from a variety of specialised creative skills including art directing photo shoots, commissioning illustrations and crafting new typefaces. Often to cut through the plethora of promotional material in circulation a concept needs to push the boundaries and venture into more adventurous territory. A DL mail out just isn’t going to cut it. A studio skilled
What is Colour Psychology? The psychology of colour is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to colour psychology as well as some more accepted and proven elements. . Applying Colour Psychology to Everday Life Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Colour i
Today I wanted to feature a packaging job Fresco undertook for the dessert range for The Choc Pot, these designs bring a fun and playful twist to classic dessert favourites – just what we all need on a Friday! This dessert bar has expanded from Burwood and Chatswood into the recently opened Rosebery store, all stores make all their treats from scratch and use only the best quality ingredients which makes them so irresistably good! They came to Fresco asking for label and packaging design for their ‘take home’ range – to be sold in store. Once we undertook our research and strategy work (
Infographics are a great visual tool to summarise knowledge and data on any given topic. They have been popular for a few years now, with thousands available for our viewing and knowledgeable pleasure. Now with us living in a world with more data being collected than ever before, what does the future hold for infographics, and what future trends can we foresee for 2016 and 2017? I believe infographics are continually popular because we live in a fast-paced world filled with information at our fingertips. We have more data being generated, tracked and consumed than ever before; even with everyd