Just as with any profession or discipline, good design requires following basic fundamental rules. While breaking some design rules is allowed and in some cases even encouraged, there are some which need to be strictly adhered to. The next few articles I would like to explore the top ten rules you should always follow to ensure your design is professional and engaging. Today I have chosen my 3 golden rules … 1. Don’t Forget To Kern A bad kerning job is one of the major sins in the world of design. For those lay people out there, kerning is the space between characters. It doesn’t sound
Have you noticed the influx of the Food Truck scene in your neighbourhood lately? A convoy of mobile eateries, selling innovative produce anywhere from the football stadium, ferry stop or at your local business district. More than providing easily accessible great food and drink, these mobile cafes are selling an innovative concept and story, making your lunch break or coffee grab a sensory experience of colour, sound, smell and taste! The importance of investing in the design and concept of these trucks is as important as the food produce its selling. Im focusing on Food Trucks in this entry
The Fresco Creative studio was recently selected by Brilliant Films as a location studio for their latest Ad shoot. It was all systems go on Thursday night with cameramen, actors, lighting and sound guys all working away on their latest project. Looking forward to seeing our Fresco studio live on the telly. Keep your eyes peeled!
Desk/studio space available at Fresco Creative (Graphic Design Studio). Open plan office space with lots of natural light and views over Surry Hills. Modern architecturally designed fit out, the layout of the office space includes a mezzanine with a large balcony (with BBQ facilities) in close proximity to cafes and restaurants (Movidas opposite). The space would suit another creative or anyone wanting to be amongst it in the creative hub of Surry Hills. Office space includes access to black and white and large A3 laser colour printers, wireless, CISCO phone system and a cleaner. A large commu
Branding Refresh Today I wanted to continue on with the case study I mentioned in my last post for Gooralie Free Range Pork which falls under the umbrella brand of Arcadian Meats. Its all very well and good to see the improvements between the old brand and new (pictured below) but what I think is important is to understand what our designers are doing to make this difference and why. So lets take a closer look at the strategy behind this refresh. If we take a look at their old brand (on the left, below) there are a number of issues which resulted in the entire product range being rejected by d
Let us take the hassle out of producing your next Annual Report! It may just be the easiest Annual Report you’ll ever do (and the best looking!) With Annual Report season about to hit, you might want to get some inspiration by taking a look at our latest e-news. At Fresco we understand the complexities of designing Annual Reports, we have great processes in place to make it easy and pain free for you. If you can supply us with your content and graphs, we can take care of the rest – including concepting and design, table and chart styling, information accuracy and hierarchy, image treatm
1. Brand Recognition & Awareness Are consumers familiar with your business? Do they associate your brand with the product you offer? Are they able to recall knowledge of your brand when they see your products, packaging or logo? If the answer to any of these questions causes you concern, a logo refresh or rebrand could be the right step for you. To create brand awareness, it is important to create a reliable brand image, slogan and tagline, all of which can be communicated through a professional and well thought-out logo design. 2. Higher Perceived Value ‘Perceived value’ is the worth that