10 Top Marketing Tips for small businesses Fresco has worked with hundreds of small businesses over the last 16 years helping them to grow and promote their business by raising their profile in the community. In addition to creating powerful design pieces to cut through the market place we also like to give marketing tips on how else to best promote themselves. I recently came across a really useful article written by Eric Holtzclaw that I want to share with our small business clients. Some great tips on how to best promote and grow your small business. “As a small business, you may thin
If you’re starting a business or rebranding, this infographic might be helpful in understanding how colour can influence consumer perceptions and effect their relationship with your brand. Here at Fresco, we’re all about developing brands and designing logos that are creative, intelligent and present an instantly memorable and recognisable face for your brand. Check out some of our latest logo designs here. Image credit: Colourfast Printing
There are a lot of things to love about October: the weather greatly improves, you can buy a heap of candy at the supermarket and people will assume its for trick-or-treat-ers (and not that you’re going to eat it all yourself…) and, after months of five-day work weeks, we’re gifted a long weekend! There’s a lot of sport-related things to occupy these three days, but if you’re more art and design inclined (like us here at Fresco), here’s a few local (Sydney) exhibitions on this weekend that you could check out: Wildlife Photographer of the Year Exhibition This weekend is your last chance
We were very excited to hear that three of our clients were exhibitors at Fine Foods Australia this year. We produced an A5 booklet for the Italian Trade Commission to showcase the best of Italian imported produce. Arcadian Meat Co./Borrowdale had a beautiful stand this year, complete with wooden crates and fancy lighting and branded aprons – nice job folks! We love seeing the brands we do print and packaging design for, really coming to life at expos and conventions. The third client featured at Fine Foods Australia this year was Marinucci Packaging who we are working with to develop designs
As a graphic designer, I feel it is important to practice passionately in your own free time as well as design professionally for a living. My passionate practice usually takes the form of lettering or typography and from time-to-time I’ll take a class or workshop to help me further my skills. Last weekend I was lucky enough to score a place in a class at WorkShop in Redfern run by amazing Australian Typographer Luke Lucas. I’ve been admiring Luke’s work since university when I would read and collect LifeLounge magazine, so to have a chance to learn from him was an opportunity I didn’t want to
It’s school holidays once again and while that means little to (happily) kid-free people like me, it does have the added bonus of an abundance of new movies to watch at the cinema. And while most people my age (27, if you were at all wondering) would choose to see Jurassic Park or the Entourage Movie, the flick I’m most keen to see is the newest animated masterpiece from Pixar, Inside Out. After putting out a bunch of sequels the last couple of years (think Cars 2 and Monsters University) the reviews for Inside Out are proclaiming a return to form for Pixar; some are even calling it one of the
Toward the end of last year, we worked on a great project for the Copyright Agency. They tasked us to refresh the design for their annual review. We collaborated with a sydney-based illustrator, Lew Keilar, to create this publication and here are the results! Check out more of our Annual Report Designs here.
Goodbye 2014! It was a busy end to a great year filled with exciting and creative projects. From large print catalogue designs and newsletters for LWReid, to fun packaging and label designs for the delicious and quirky Choc Pot. Although the studio was busy in the final weeks of 2014, we made sure to celebrate together at our annual Christmas party – and what a party it was! Against the sunny backdrop of beautiful Bondi beach, we dined at North Bondi Fish. The Snow Crab Sliders and Whiting Fillet Tacos were a hit, not only were they a feast for the eyes, they were super delicious too. A