Catalogue design case study – LW Reid
LW Reid approached Fresco with the task of reinventing
their annual catalogue. LW Reid is an Australian owned, family company who provide quality uniforms, sportswear and schoolwear to the Australian market. Although well established within this sector,...
LW Reid were seeking a complete refresh to their existing catalogue ensuring they captured a very specific target audience, mothers and schools! We were a match made in heaven with Fresco’s wealth of experience working for the education industry! After a lot of sweat and not so many tears the catalogue made it's way to the printers. Having project managed the entire process from brief to photographic art direction and of course graphic design, we have created a completely new look and feel for the catalogue full of fun, emotive photography and creative infographics. The end product is completely on brand and emphasises the family-orientated brand personality.