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Bankstown Sports Club
Bankstown Sports Club has always produced a monthly magazine exclusively for its members and guests. When the club underwent a full re-brand, the marketing team made the decision to revolutionise the magazine bringing it in line with the club's new image.
Although Fresco was sensitive to ensuring BSC existing clientele werent disenfranchised by evolving the brand we also recognised that after 2 years the 56-page Bankstown Sports Club Magazine, InTouch, was due for a refresh. The new look lifts the magazine's friendly casual style, making it crisper and easier to read.
The use of vertical pull quotes nicely breaks up the text, while giving readers a quick snapshot of the major focus of each story. The masthead was also reworked slightly to put more emphasis on the magazine's title while still keeping the branding of Bankstown Sports. New headline pointers on the cover tempt the reader to open up and explore what's inside.
InTouch reaches about 55,000 readers of all ages and backgrounds, particularly families, so the new cleaner, modern design is sympathetic to a wide range of ages and tastes. The end result was Bankstown Sports InTouch, a bi-annual magazine showcasing the club's facilities, achievements and promotions.
In addition Fresco are proud to design a complete range of material for the club from posters, advertising, direct marketing and their monthly Entertainment Guide.
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