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Arrowfield
Fresco Creative have been working with Arrowfield for a number of years to strengthen and evolve their brand across multiple marketing avenues.
Arrowfield Stud is a world class thoroughbred property located in the Segenhoe Valley in the Upper Hunter Valley of NSW Australia. The
area is renowned for its production of high class racehorses and is
surrounded by leading agistment farms.
Arrowfield already had an established brand and required an agency that was sensitive to their existing creative tone but who had the ability to grow and evolve the brand. Arrowfield is a dynamic company within an exciting and glamorous industry, all marketing and report material needed to reflect this. The result was strong, powerful design that connotes quality and the competitive edge.
There a number of factors that Fresco keeps in mind when producing a large scope of marketing material for any client, these include ensuring that all design is consistent across all design mediums, be bold, memorable and appropriate, be immediately recognisable as part of the brand and clearly communicates the company's persona. These ideals hold true whether we are designing Arrowfield's Annual Stallion Report, Advertising for Publications, or Digital Media.
Scope of work includes: Annual Stallion's Report, Advertising, Posters, Banners, Invitation Design, Web Design, Stallion Profile Brochures, Flyer Design.
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