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Keeping Harris Farm Marketing Fresh
Since 2003 we at Fresco have enjoyed many successful and dynamic years
working with Harris Farm Markets across a diverse collection of
campaigns requiring ad design, direct marketing, packaging design, media
buying, online marketing and POS. We have a proven track record of
working with HFM to best translate strategy into creative advertising. We have used our creative skills to communicate that HFM is a market
fresh experience, a food authority, has integrity and is the freshest
and the best quality choice for shoppers.
HFM has grown rapidly over the years and we have enjoyed meeting the
challenge of designing campaigns reflecting HFM's personable and
down-to-earth approach to fruit & veg. When you compare HFM to
larger generic chain stores, it really is apples and oranges.
As HFM grows its customer base, we are planning for a BIG future. The
challenge being to ensure HFM's brand fundamentals constantly evolve but
are not lost. Strongly communicating and maintaining the current small,
market feel, family run store and 'keeping it real'.
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