Logo case study – Club Trading and Distribution
Club Trading and Distribution came to Fresco Creative for a complete rebrand, starting with a sophisticated, punchy logo. As a company that is a major stepping stone for international retailers and suppliers entering the Australian grocery market, CTD...
needed a look that communicated their professional confidence but also displayed their sense of style - the spark they would bring to sell their clients' products. Our design studio immediately scrambled into action!
We began by researching CTD's objective for their clients – to create a link between international producers and shoppers in grocery stores both in Sydney and around Australia. Our next step was to convey the positive result of this goal in a straightforward visual response, which led our designers to the image of the shopping bag. Not only does this connote a successful purchase, but the bag is a universal carrier of goods, so would also connect to the logistics support offered by CTD. We proceeded with a clean square for the bag, to add the sense that CTD carry out their job with minimal fuss.
Supporting this iconic shape, we chose a vibrant tint of green. This is a fresh, contemporary evolution of the classic, darker green usually associated with groceries, and is a perfect colour to demonstrate CTD's commitment to providing premium brands to a discerning modern market. It also happens to be a colour that harmoniously works in web design, and has been successfully implemented in CTD's online identity. We completed this logo with the trim slogan, “in the bag”, displayed in a sans serif type to keep in synch with CTD's streamlined, direct approach to connecting imported products with Australian markets.