Our Methods

As part of our effective project management, Fresco Creative's point of difference is our commitment to consulting our clients, listening and responding to their needs. A major focus is placed on creating a good rapport and building a solid working relationship. As seen from the following outline of our process, this consultation takes place at all stages.

PHASE 1
Understanding The Brief

• Comprehensive initial client briefing to outline expectations, objectives, budget considerations, timelines and schedules.

PHASE 2
Design Process

• Sign off on quotation
• Research and analysis; understanding the business, market research, competitor analysis, customer insight.
• The development of creative concepts
• Present concepts or strategy direction to client

PHASE 3
Refining The Direction and Concept Development

• Refinement of idea and designs based on client feedback
• Direction and sign off by client

PHASE 4
Production

• Source photography, illustration, copywriting etc
• Design layout and typography
• Client approval
• Proofing

PHASE 5
Fulfilment and Delivery

• Commence production / manufacture
• Quality control at various project stages
• Product completed and delivered
• Final client follow up and debriefing

Listening to What You Want

Fresco Creative has developed a proprietary process called VISIONTRANSLATE designed to translate your vision into a results driven campaign. VISIONTRANSLATE is a linear and structured process to gather and collate all information from all stakeholders to create a firm but flexible plan to achieve outcomes. It is one of the most effective ways to create an achievable, integrated strategy. All participants are heard and have input and are up to date with all aspects of the campaign and their roles and expectations. It is extremely time efficient, and creates an excited, strong and aligned team all united and working towards common goals and objectives.