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For schools, such as Loreto College, their priority is to encourage and nurture a new generation, and so each year their annual reports are a reflection of this goal as much as they are a summary of the school’s financial activity. So, when Fresco Creative set about designing Loreto College’s Annual Report, we developed a concept that balanced corporate rigour with celebration. The final result was a report that inspired Loreto College’s stakeholders professionally, academically and spiritually.
Our graphic designers tapped into the human side of Loreto College for this annual report, creating a clean layout that could support a much higher quantity of photos than regular annual reports. Photographs throughout the publication featured students, teachers and community members with direct-to-camera eye lines for establishing a relationship with the reader. Emphasis was also placed on the blue colour scheme of Loreto College, popping this colour out as a hero feature in contrast to surrounding textures.
This theme flowed across to the page layout of the annual report, with a clean, contemporary use of blue shades and elegant serif typefaces that link the emotive content of the photography to clear communication of Loreto’s annual achievements. Our designers also created graphical elements composed of flowing lines that connect images, stories and data as a way to encourage easy reading throughout the publication. Overall this proved to be a successful project for Fresco Creative, in combining the professional role of an annual report with a document that truly engages with its readers.