Fresco Creative


Arrowfield Stud Bloodstock Advertising

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Client: Arrowfield Stud

Fresco has been designing the Arrowfield Stallions’ print and web advertising for more than three years. The designs needed to reinforce the sophisticated Arrowfield look and feel and reflect the beauty and prestige of the stallions and the experience, commitment and passion of the Arrowfield team. Advertisements for Arrowfield appeared in top bloodstock publications, online, at the yearling sales and throughout their many events they organised throughout the year.

In developing a range of series for their press ads, we were able to target potential investors in a number of different ways. We put together a campaign targeted at new-comers to the horse-breeding world, showing the success story and short returns timeline of a number of Arrowfield Stallions. We then launched a question/answer style typographic advertising campaign targeting prospective investors at the Magic Million sales where a key message was interspersed in red amongst a list of up-and-coming Arrowfield-bred horses with the concept of “What will you find?”.  We also developed an owner/investor-targeted campaign featuring photographs of owners celebrating their horses’ wins, with specific details about how much they paid at the auctions, and when, and how much they have experienced and gained both emotionally and financially through the near-promised wins that are associated with Arrowfield-bred horses.

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