Fresco Creative

Fundraising Collateral

Australian Cancer Research Foundation – Christmas Appeal

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Client: Australian Cancer Research Foundation

The Australian Cancer Research Foundation approached Fresco after a major rebrand and asked us to tackle their annual Christmas donation appeal. We developed a number of  items that were sent out as part of direct mail set. We harnessed the essence of their new look, added a bit of a Christmas twist and incorporated some friendly illustrations and icons. The main letter detailed a number of possible research avenues that your donations could be specifically put towards and outlined the process and benefits of contributing. We also designed a touching letter from a father who had lost his wife to cancer the previous year, filling her in on the goings on of year past. The client were very pleased with the reception of the mailout and letter. To donate to ACRF visit

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