Fresco Creative

Logo Design

D’Italia Foods Logo

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Client: D'Italia Foods

D’Italia Foods approached Fresco to have us design packaging for their flagship brand, Kiarella handmade Italian nougat. Now that Kiarella has been manufactured, branded, packaged, imported to Australia and is now in stock around Sydney – D’Italia Foods have shifted their focus to establishing a brand for themselves as importers. Knowing their market and the expectations of their buyers, they asked us to create a logo to encapsulate their brand. We presented three concepts to them, each with a slightly different approach and graphic style. Their chosen logo features a hand drawn, traditional olive oil bottle nestled in amongst the lettering of a quirky typeface. The client loved this zesty yellow colour and said that it reminded them of Limoncello.

“We really feel this is the direction our business will be heading and really love the small details. So happy to say it is perfect and don’t feel any amendments are necessary.” – Carmelo D’Aprile, D’Italia Foods

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