Fresco Creative

Logo Design

Baji Beauty Product Logo

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Client: Baji

Fresco was approached by the director of Baji Ultraceuticals to refresh their brand and create packaging that reflected the mission of the company – to provide premium beauty products that used unique ingredients, most of them Australian and natural and combat the skin care companies that were charging prices that were through the roof for low quality products that used harmful synthetics. Baji wanted to offer products that were good for you, natural and that were reasonable in price.

Our client also wanted to be kind to the environment and practice safe production and packaging practices. Australia has one of the oldest eco-systems in the world and we intend to take care of it.

In response, Fresco created a product that reflected simple, all natural ingredients with a focus on Australia’s vast botanical resources. Resources that have been used for healing by our indigenous inhabitants for thousands of years. The result was a fantastic product whose brand now reflects its quality! It has been an exciting journey seeing the Baji brand grow, and we have been lucky enough to have had the opportunity to design the company’s marketing collateral, e-news, stationery and packaging. This project has allowed us to explore gorgeous organic illustrations and beautiful typography. We look forward to working with Into Naturals on their next project. Add Media

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