Fresco Creative


Beer Days Packaging Design

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Client: Beer Days

Beer Days came to Fresco wanting a packaging solution for their “curated” craft beer sampler and a bit of a logo refresh. We did our research and came up with a smart new look for the brand – with a nifty new logo, illustrations of beer ingredients, rustic textures and some clever colour psychology. The trick with the packaging solution was that each case of beer would feature up to 15 different craft beers – all of different shapes and sizes – plus an edible or seasonal treat and possibly some tasting notes. So the packaging needed to be versatile and sturdy. After researching a number of different approaches we settled on a sophisticated, illustrated box with an interchangeable insert system to support a wide range of beer/treat combinations.

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