Fresco Creative

Logo Design

Harris Farm’s Homebrand – Villa Rossi Logo

  • Image
Client: Harris Farm Markets

The Villa Rossi story starts with Francesco Villa and Maffio Rossi who arrived in Australia from Italy together in 1880, and began importing high quality Italian goods. Maffio Rossi is a maternal great grandfather of the Harris family (HFM’s Catherine Harris maiden name is Rossi). Today following in Maffio and Francesco’s footsteps, their direct descendants are continuing their heritage, by importing authentic premium Italian products under the Villa Rossi name.

Fresco Creative approached the brief by designing an organic freehand logo which allured to a Vintage era and conjures up images of Europe/Italy in the fifties. Fresco took an old school approach of quality of produce and focused on the history behind the brand. The colour palette combined with freehand vintage typography create a bold logo, this combined with the nostalgic feel of the recycled packaging create a product that is instantly recognisable on the shelves of Harris Farm Stores.

Get a quote – 02 8116 9036 or

Request a Call Back

Request a Quote
First Name*
Last Name*
Your Request
Lead Source

function checkMandatory() { for(i=0;i