Fresco Creative

Publication Design

Cancer Council’s Improving Radiotherapy Report

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Client: Cancer Council

The Cancer Council needed a well-designed report that clearly conveyed the important information it contained. The only creative elements we could use were typography and colour. The layout of the document needed to reflect its purpose and be helpful to the people who read it. This report was targeted to politicians, policy makers, area health services and media, and therefore needed to look quite formal.

Fresco Creative solves communication problems by using typography and graphic design not only to make a document look good, but to emphasise and reflect a clear and easy-to-understand structure. The best ideas, the most beautiful imagery, the most harmonious colour combinations will be blighted by inferior typography.

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