Fresco Creative

Logo Design

Clearwater Filteration Systems Logo

  • Image
Client: Clearwater Filter Systems

Regardless of the size of a company or the nature of a business, there are certain ideals that characterise the best brand identities. They hold true whether the brand identity project is about launching an entrepreneurial venture, creating a new product or service, repositioning a brand, working on a merger, or creating a retail presence.

A good brand identity should:

  1. Be bold, memorable and appropriate
  2. Be immediately recognisable
  3. Provide a clear and consistent image of the company
  4. Communicate the company’s persona
  5. Have enduring value
  6. Work well across media and scale
  7. Work both in black and white and in colour

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