Fresco Creative


Cleaver’s Organic Beef and Lamb

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Client: Arcadian Meat Co.

Arcadian Meat Co. manage a number of sub-brands that are sold in stores such as Coles, Woolworths, Thomas Dux, About Life and David Jones. One of these brands is Cleaver’s Organic. We have been working with AMC to develop a design style for their upcoming Cleaver’s Paleo range. With all the interest in Paleo lately it seems a smart choice to offer a range targeting those consumers. It is also a great option for people who require gluten free dinner options. We created a caveman character constructed with a line style that echoed the logo. The Cleaver’s brand has a casual and crafty tone with it’s use of brown paper and white thread along the inside of the header banner. Keep an eye out for it in stores near you!

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