Fresco Creative

Club Marketing Kit

ClubsNSW Monthly Club Life Magazine

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Client: ClubsNSW

ClubsNSW appointed Fresco Creative to redesign and produce their monthly premium publication Club Life. Club Life is the registered club industry’s leading business to business publication that has been available for over 25 years. Club Life’s readership reaches over 18,000 audited subscribers every month, with an annual research campaign showing an average readership of over 95,000 hospitality professionals per issue.

ClubsNSW required an agency which had the capacity and infrastructure to fulfill all design requirements and in addition a creative, flexible agency with a proven track record in the creative generation of large scale publications and magazine design. Fresco demonstrated a high level of efficiency and expertise achieving all brief requirements including an extremely tight monthly deadlines. The response to the magazine’s new refreshed look has been outstandingly positive.

“Fresco Creative offer an uncompromising vision coupled with a comprehensive service that’s tailored specifically for every project. Under the expert guidance of their design team, our magazine has seamlessly evolved into a premier publication that is leading our industry while championing the cause of the Club Movement all achieved within a matter of months. It’s the careful attention to detail and innovative design craftsmanship on offer that makes Fresco Creative the obvious choice for anyone looking to enhance their brand or design.”

Olivier Bleylock — Editor, Club Life Magazine

“We have all just seen the latest edition of Club Life and think it looks fantastic. Love the cover and conference insert and the way in which the whole edition is laid out. I think the magazine is looking more vibrant as each month goes by. I know it is a real team effort …”

Anne Fitzgerald — Executive Manager Member Services and Marketing

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