Fresco Creative


Gooralie Free Range Pork Packaging

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Client: Arcadian Meat Co.

Arcadian Meat Co. approached Fresco Creative to bring to life one of their supplier’s brands, a free range pork farm in Goondiwindi, Queensland. Gooralie Free Range Pork had a logo but it’s strong magenta and black colour palette and bold typographic styling was polarising stockists and the feedback was that it needed to be adjusted to aesthetically convey the premium, high-quality, organic, free-range products on offer. We developed three concepts and presented them to Arcadian Meat Co. and the farm owners and they unanimously chose this version featuring a calligraphic-style pig icon and embellished typography. The following day Arcadian Meat Co. took the rebranded product to Craig Cook, the butcher who has 17 stores in and around Sydney including David Jones, who promptly agreed to stock Gooralie in all stores. Both the client and farm management were very happy with the positive response and immediate results. We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.

“The new label looks great, sophisticated, simple and generally very impressive.  I think this new branding will be a great addition to our stores.”

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