Fresco Creative

Brand Development

Gooralie Free Range Pork Style Guide

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Client: Arcadian Meat Co.

Arcadian Meat Co. approached Fresco Creative to bring to life one of their supplier’s brands, a free range pork farm in Goondiwindi, Queensland with a new logo and brand style. As the new logo was applied to Recipe Cards and Packaging and the brand developed, it was deemed necessary to set up a Style Guide so that all aspects of the brand were documented and formalised. We develop Style Guides frequently for new and existing brands to ensure that all designers and staff, in fact anyone who is working with marketing collateral, are all on the same page. Brand consistency is critical in maintaining a recognisable and unique aethetic across various media and applications and having all fonts and colours listed in one place make it easy and quick to create new on-brand artwork. Style Guides can be short and concise, covering the basics, or be extremely detailed, depending on who will be using it and how widespread the company is. This is an example of a mini style guide.

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