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Having developed the illustrative style for Harris Farm, Fresco set to work applying the new branding to the newest Harris Farm stores in the form of huge wall panels. Each wall of the supermarket was up to 27 metres long and each illustrative section corresponded with the product available below. The panels featured over 50 hand-drawn illustrations.
We worked with the client to develop an informative array of facts about each illustrated cheese, juice or dairy product. To reflect the Harris family’s interest in quality produce and Australia’s rich cultural heritage, we used the fruit and vegetable section of the panels to explore the historic path of fruit and vegetables in Australia and how certain varieties have come to be so popular.
“Fresco Creative […] has proven to be very organised and their attention to detail and high level of service ensures that all our deadlines are met.
Based on the relationship we have built over the years we decided to entrust Fresco with our advertising rejuvenation. We needed to bring our image up to the same high standard as our service and product. We were thrilled with the result; Fresco interpreted our brief with creativity and expertise.
We would recommend them to anyone looking for an agency to handle their advertising and media buying and look forward to a long and successful relationship.”
Harriet Harris – Marketing Manager