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In late 2004 the marketing manager of Harris Farm approached Fresco Creative to help them undertake a rejuvenation of their identity. Harris Farm has been steadily growing since 1980 and is now considered one of the market leaders in fruit and vegetable with retail stores throughout NSW. HFM needed to refresh their identity, communicate the essence of their product and develop a strong and consistent brand.
In February 2007 Fresco Creative further developed the HFM brand to reflect the rapid growth and development of the stores nationwide including their expansion into grocery, butcher, deli and liquor lines. With a strong focus by Fresco on reflecting Harris Farm’s unique selling point, a strong consistent brand identity has been established, successfully raising HFM’s profile.
“We needed to bring our image up to the same high standard as our service and product. We were thrilled with the result; Fresco interpreted our brief with creativity and expertise. We would recommend them to anyone looking for an agency to handle their advertising and media buying and look forward to a long and successful relationship.”
Harriet Harris — Marketing Manager, Harris Farm