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Fresco Creative has been working with Arrowfield for a number of years to strengthen and evolve their brand across multiple marketing avenues.
Arrowfield Stud is a world-class thoroughbred property located in the Segenhoe Valley in the Upper Hunter Valley of NSW Australia. The area is renowned for its production of superior racehorses and is surrounded by leading agistment farms.
Arrowfield already had an established brand and required an agency that was sensitive to their existing creative tone but who had the ability to grow and evolve their current brand. Arrowfield is a dynamic company within an exciting and glamorous industry, therefore all marketing and report material needed to reflect this. This resulted in the delivery of strong, powerful design that connotes quality and competitive edge.
There are a number of factors that Fresco keeps in mind when producing a large scope of marketing material for any client. These include ensuring that design is consistent across all mediums, is bold, memorable and appropriate, is immediately recognisable as part of the brand and clearly communicates the company’s persona. These ideals hold true whether we are designing Arrowfield’s Annual Stallion Report, Advertising for Publications, or Digital Media.
Scope of work includes: Annual Stallion’s Report, Advertising, Posters, Banners, Invitation Design, Web Design, Stallion Profile Brochures, and Flyer Design.