Fresco Creative


Il Postino Café & Deli – Frousie’s Granola

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Fresco Creative was enlisted by the Il Postino Café in Wentworth Falls to design a logo and packaging for their famous Granola. Francoise, the owner of the café (and holder of secret granola recipe) had a vision to expand the reach of her granola, which was selling well from her store. She wanted her customers to be able to take it home with them to enjoy with their families at breakfast. Her vision was to recreate the nostalgic feel of packaging from the 1940’s and 50’s. Fresco researched the era thoroughly and came up with two design concepts for the logo and packaging design, both thematically referencing post-war design approaches. Frousie chose the character design from one concept and the label structure from the other to reach her goal of a classic and eye-catching cardboard cannister design.

Thank you so much once again! I am thrilled with everything. I am so fortunate to have such an amazing team working on this project!

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