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Fresco Creative recently worked with Inner Space to build their brand from scratch. Firstly, we worked on the naming of the business, then designed the logo. In the next phase, we explored a full brand development for Inner Space Meditation.
Inspiration for the logo stemmed from traditional Indian motif design. By stripping it back and using modern geometric shapes we developed a logo mark that promoted the teachings of Vedic Mediation but was still rooted in Indian culture. The overall composition forces the eye to focus, promoting the idea of looking at things clearly while also evoking the concept of connectivity with each shape pointing to the next. The unity of all the different shapes is symbolic of the importance of balance in everyday life.
With the logo fully developed we began the roll out across business cards, letterheads, with compliments slips, invoices and flyers as well as a new website to solidify a strong online presence for this maturing brand.