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As an autonomous independent agency overseeing transport safety in NSW, ITSR’s annual report needed to be both serious and corporate in nature, yet also inviting and engaging to ensure it be read by numerous stakeholders in NSW’s variety of transport divisions.
Working with the client, Fresco developed a concept styling for the document, art directed an expressive range of photography portraying motion and activity, developed a layout grid to contain the report’s lengthy content and systematically worked out ways of turning information and statistics into clear, easily understood infographics that are at once elegant, yet simple in getting their point across.
This report won a Gold Award at the Australasian Reporting Awards 2013. Click here to read all about it and view the full report!