Fresco Creative

Logo Design

Kiarella Italian Nougat Logo Design

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Client: D'Italia Foods

D’Italia Foods came to Fresco to design a logo and packaging solution for their imported Italian Nougat (Torrone) after retailers were reluctant to stock the product with it’s traditional branding and packaging. After researching, we distilled our findings into a sophisticated, hand-drawn, quintessentially Italian logo and paired it with an eye-catching, contemporary packaging design — a far cry form the traditional, ornate box it appears in, in Italy – and better suited to the Australian deli market.

We really went back to the “drawing” board with the logo – creating the iconic accordion man with a lead pencil. Our clients chose this great black and white design from the three concepts we presented to them.

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