Fresco Creative

Catalogue/Newsletter Design

LW Reid Annual Catalogue

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Client: LW Reid

LW Reid approached Fresco with the task of reinventing their annual catalogue. LW Reid is an Australian owned, family company
who provide quality apparel to the Australian market. Although well established within this market, LW Reid were seeking a complete refresh to their existing catalogue ensuring they captured a very specific target audience – mothers and school uniform stores. With our wealth of experience working for the education industry, we were all on the same page. We organised the photography, provided art direction, colour coded the catalogue sections, designed quick reference icons and a consistent approach for displaying complex product information. Having project managed the entire process from brief to finished product, we were proud to deliver a completely new look and feel, full of fun, emotive photography and creative infographics. In addition to being a pleasure to read, the end product is completely on brand and emphasises the family-orientated brand personality.

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