Fresco Creative

Catalogue/Newsletter Design

LW Reid Monthly Newsletters

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Client: LW Reid

LW Reid approached Fresco with the task of reinventing their annual catalogue and once we’d completed that project we set about rolling out their monthly newsletters. LW Reid is an Australian owned, family company who provide quality apparel to the Australian market. Although well established within this market, LW Reid were seeking a complete refresh to their brand to ensure they capture a very specific target audience – mothers and school uniform stores. With our wealth of experience working for the education industry, we were all on the same page. We styled the newsletters in a similar fashion to the catalogue and developed a treatment to show ‘specials’. Each newsletter is themed – for example, Back to School, World Teachers’ Day, Get Ready for Orientation Day etc. Having project-managed the entire catalogue process from brief to finished product, it was easy for us to roll out other collateral to increase market visibility. In addition to being a pleasure to read, the end product is completely on brand and emphasises the family-orientated brand personality.

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