Fresco Creative

Catalogue/Newsletter Design

Mitrefinch Industry Specific Newsletter/Direct Mailer

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Mitrefinch is an international employee management solutions group, who approached Fresco to design a brochure which then lead to these Newsletter/Direct Mail flyers. Designing these with a specific industry in mind, we were tasked to move away from the overly corporate newsletters of the past and bring a fresh modern approach to the brand’s aesthetic. Fresco implemented a design solution that was clean and minimalist utilising plenty of white space and clean vector icons. Strongly considered imagery and a fresh colour palette also proved successful in revamping the Mitrefinch look and feel. The industrial/manufacturing mailer had a focus on time and attendance and labour savings, whilst the transport focused mailer was catered to employers overseeing mobile staff, such as couriers and truck drivers.

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