Fresco Creative

Logo Design

Shining Paths Logo Design

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Client: Shining Paths

Shining Paths approached Fresco Creative and tasked us with bringing their brand to life with a new logo and a series of packaging design projects. The products they sell, such as Car Air Fresheners and Toilet Seat Covers, are on sold to charities to be sold as part of their fundraising efforts. We considered the charities that are involved as we developed and steered the design to have an uplifting, cheerful, hopeful look and feel. We wanted the design to harness good feelings; by the person donating, the charity that receives the money, the researchers and scientists that have their work funded and ultimately the sick children or adults that may benefit from the funds and research. Once the design for the logo was established we rolled it out across packaging design projects.  See our packaging design section for examples of this work.

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