Fresco Creative


Solclean Cleaning Product Packaging Design

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Client: Aumi Pty Ltd

Aumi, a company based in China, came to us to re-brand their environmentally friendly cleaning products to better suit the Australian market. First up, we brainstormed possible names that would reveal a bit about the cleaning product. ‘Solclean’ was chosen for the name to emphasise the product’s revolutionary photocatalyst ability to use solar energy as a mechanism to clean. As we designed the logo, the product packaging was always in mind. Once the design for the logo was complete we began concepting the packaging. We incorporated the icon from the logo that symbolised the sun, eco-friendly qualities and freshness, and added colour coding to each category in the range. We also developed icons for Pet, Home and Car to make the product instantly recognisable. Images show concepts only.

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