Fresco Creative

Logo Design

Solclean eco-friendly cleaning products

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Client: Aumi Ptd Ltd

Aumi, a company based in China, came to us to re-brand their environmentally friendly cleaning products to better suit the Australian market. First up, we brainstormed possible names that would reveal a bit about the cleaning product. ‘Solclean’ was chosen for the name to emphasise the product’s revolutionary photocatalyst ability to use solar energy as a mechanism to clean. As we designed the logo, the product packaging was always in mind. We paired the new name with a simple icon that symbolised the sun, eco-friendly qualities and freshness, and one that can be a strong visual brand element on future packaging designs.

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