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Fresco Creative was approached to design a concept for Sausage Affair – a new Sydney-bound food truck with a naughty twist! Our client wanted to convey his cheeky personality – stemming from the name itself and tagline “It’s not cheating if it’s with a sausage!” He wanted the branding to have a slight retro feel and appear friendly, fun and high quality. We developed the logo, colour palette, tagline and Food Truck design for their application.
The City of Sydney’s approval process is very detailed and as there is a limited number of permits on offer it is also quite competitive. As a result and to avoid a costly rejection, prospective food truck operators have found it necessary to engage a graphic designer
to come up with professional truck graphics and company branding to wow the approval panel and stand out from the crowd. These designs are included as part of their application. Each application must follow the council guidelines and provide detail views of the proposed truck or van. Fresco Creative provide these graphics and are often asked to develop the logo and sometimes even the name of the truck as part of a more extensive branding exercise. Keep an eye out for our Food Trucks – coming soon to the Sydney CBD precinct!