Fresco Creative


Web Presence Direct Mailer Promotional Design

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Client: Web Presence

Web Presence are a fantastic web development team who approached us to design a direct mailer that we ourselves would be thankful to receive. The purpose of the mailer was to explain their services, including their skills at converting design files, such as Photoshop, Illustrator and InDesign formats, into WordPress websites – something that designers are asked to do all the time. Knowing that there was a need in the market for this service, we translated all the info into infographics and also into a neat list of key benefits that designers would relate to. We know what designers are looking for in a development partner and so were able to hone in on those points. The A5 mailers were produced with matching envelopes and sent out to Sydney based design studios.

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