Publication case study – Bankstown Cookbook
We have had the pleasure of working with Bankstown Sports Club for many years, so it was an exciting prospect to help the club put together a special cookbook for the festive season. Bankstown Sports Club have a large community of patrons who regularly...
engage with the club, through regular visits and events, and it made sense that a cookbook from the club would contain recipes prepared in their very own restaurants. Fresco Creative took to the brief, tapping into our inner (and outer) foodies so as to lead the cookbook's design and art direction.
In art directing the photo-shoots for the Great Taste cookbook, our design team sought to bring out three elements of Bankstown Sports Club's delicious meals. Firstly, the completed dishes would be displayed in all of their tasty glory, using lighting and surrounding colours so as not to leach lustre from the food. However, as the cookbook's message is one of inclusion, we also prepared secondary images of key ingredients, raw and unprepared, so as to remind readers that these amazing dishes always start from somewhere simple. Finally, tying into the festive season, we sprinkled embellishments such as wrapped presents throughout the book.
We designed the typography and page layout for the Great Taste cookbook to evoke both the open, breezy atmosphere of an Australian summer meal as well as the contemporary, light aesthetic of Bankstown Sports Club's premises. Pride of place was given to food photography, however the inclusion of shaded text boxes allowed for a lot of information to be neatly presented on each page without over-crowding. Pop-up snippets, such as little “Chef Tips”, added an extra personal touch and gave the sense that readers were receiving inside knowledge direct from Bankstown Sports Club's chefs.