You don’t have to spend heaps of money flooding the airwaves with demanding advertising to get noticed. In fact, more and more consumers are ignoring these age old methods of advertising.
As we become more and more immune to these formats, the special few advertising and design agencies are coming up with unique and effective guerilla marketing campaigns. There is a new one every week and as designers we are always interested in keeping abreast of all things “new media”.
Discover the top ten campaigns on the Guerilla Marketing radar here and why people are finally being won over by the creativity and innovation of brave brands.
Andrea Dell 16.3.2011
Above: Ikea’s subtle subway installation