Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be hard to know when the right time actually is. If your business is experiencing any or all of the 5 points listed below the time is now and you need to take the idea of rebranding seriously.
- Your Name Is No Longer an Accurate Representation of Your Values and Vision
There are many company names that may very well have been a hit in 1952 however, are just not ok in 2019 and that’s ok, as long as you have the capabilities to recognise that this is no longer acceptable/accurate/working for you, say goodbye and move onto a name that is a better representative of who you really are. Be honest and keep it personal throughout the process, people love to establish a real connection with their brand’s, they understand mistakes happen and old treasures can be hard to let go of, your audience will appreciate your story if you chose to disclose it. Whether you do or not is entirely up to you.
- Your Embarrassed to Hand Over Your Business Cards or Direct People to Your Website
Are you shy when it comes to networking because you know your current design is lacklustre, outdated and, in a word, forgettable? Is there anything that really grabs people’s attention and makes them want to do business with you? Is it bland and perhaps to simple? On on the contrary is your website overly complicated making your audience want to look away and deviate to a brand that says it how it is in plain English without unnecessary over the top imagery and glitchy navigation? Brand design should be a point of pride for an owner, employees and all involved in the business and if it’s not, it’s time for an upgrade.
- You Are Trying to Attract a New Audience
What may work for one target audience could be catastrophic when attempting to attract another, expanding your brands reach requires taking into account the tastes and preferences of a much larger group of people, making a move towards a more inclusive design. Whatever demographic you are targeting, tastes change at a rapid pace and a rebrand gives you the chance to reposition yourself in the market and tap into previously untapped audiences. Brands that change as the demographic changes stand the test of time.
- Your Business has Matured
Your products or services have changed, your business has grown, perhaps you need to step it up a notch in order to confirm your new status in the market and properly compete with your new competitors. Whatever the reason, your brand design is no longer an accurate representation of your business and you need a new look. Your brand should evolve as you do and doing so is a great way to stay fresh and relevant in the eyes of consumers.
- Corporate Social Responsibility
Corporate social responsibility is not a new concept by any means however, how consumers view CSR has changed dramatically in the last 5 years. Millennials in particular are incredibly passionate about only associating themselves with brands whose values align with their own. Consumers feel good about supporting businesses who are doing good for causes bigger than themselves. CSR dramatically improves a company’s image while building trust and helping to provide solutions to bigger societal issues, so if that is something your company is in need of, rebranding may be a good idea.
If your business is in need of a rebrand and you’re not quite sure how to go about it call Fresco Creative on (02) 8116 9032 and let’s have a chat.