By now it should come as no surprise that a good website is integral to the success of any business, and as such they need to be updated regularly. With new studies showing that 81% of internet users think less of a business with an outdated website and 31% stating that they would think twice about using a product or service from a website that is not current, user friendly and fresh, keeping on top of your websites design and functionality is important.
With that said, it can be difficult to determine when your own website needs a redesign, so we have listed 5 factors below that should make your decision and easy one:
- Slow site speed
This is a big one, with 53% of internet users abandoning websites that take longer than 3 seconds to load and 52% of online shoppers stating that a quick site is an important factor in brand loyalty. As technology continues to develop there are no excuses for poor site speed in the eyes of internet users.
- Poor links
As a site grows and evolves over time the number of links on the site can build up and become harder keep up with, however it is an absolute must to ensure that all links are active and direct users to the correct location. Bad links can be detrimental to site and therefore brand reputation.
- Small changes are difficult to make
Adding a blog post, updating a description or adding a phone number to the contacts page should be easy enough for anyone in your office to implement. If it is costing you hours of time as well as your own sanity to make small changes to your website, it’s time for an update.
- It is not mobile friendly
As more and more internet users become mobile only internet users, so much so that google now ranks mobile friendly sites higher, it is vital to the survival of a company to have a mobile responsive website, and a good one at that.
- Your site is not delivering the conversions you are used to and/or expect
If you have noticed a sudden drop in the number of leads generated through your website, there is clearly something wrong. Either users aren’t finding what they are looking for, or the site is too difficult to navigate, whatever the reason may be this your biggest indicator that it’s time to ditch the old site and start anew.
If you’re thinking about updating your website give Fresco Creative a call on (02) 8116 9033 and let’s discuss.