We love it when companies really think outside the box!
So we are super excited about shoelace business cards hitting the US, courtesy of Adidas and their clever friends at the Brazilian ad agency AGE Isobar.
Each salesperson has his or her name, telephone number and address of the store imprinted on the brand’s shoelace. According to the agency, customers can take the ‘card’ home and “not lose them among all the other cards they receive”.
Andrea Dell 5.3.2012