When it comes to Aged Care good branding offers so much more than just profits. With a decade of experience working with this industry, Fresco has created strategic branding that ensured a connection to both the resident and their families. Fresco has created campaigns that have inspired loyalty and trust and that has engaged, informed and supported its customers.
As with all industries an effective brand for Aged Care differentiates itself from its competitors, and highlights what it can offer that others in the industry do not. Communicating what specialist services are on offer that isn’t offered anywhere else combined with the years of experience and service in the care industry all build a brand persona that the customer can trust and depend on. Fresco can ensure your brand communicates the mission and values of your company and aims to align that vision with resident’s needs. We will ensure your branding connects to not only the mind but to the heart.
There are many reasons why branding and marketing for the healthcare industry is the cornerstone for success, but it’s important that a professional creative agency that is skilled and experienced is engaged to undertake this process with you. An agency with expertise in this field will be able to drill down into your core mission and values and be able to communicate this with a brand that has both relevance and longevity and they will understand what touch points will then be the most effective for your target market.
"This was such a cool project to be involved in, and importantly provided an even better outcome! Louise Formosa and the team were an absolutely pleasure to work with. Importantly, they captured the essence of what we were trying to achieve with our re-brand. We now have a logo and visual identity that captures our approach. It’s warm, positive, engaging, powerful and strong. It’s great working with experts."
Toby Dawson, Head of Social Impact – Age Matters (Formerly IRT Foundation)
"Thanks so much for all your hard work on this. Your team has been such a pleasure to work with!”
Emma Davies – Age Matters (Formerly IRT Foundation), IRT Group
Fresco Creative was designed the logo and full brand guidelines for the IRT foundation, Age Matters. The foundation empowers older Australians to live free from disadvantage, tackles homelessness, ageism and social isolation. Fresco set up comprehensive brand guidelines and created design templates for a wide range of collateral for the foundation.
Fresco has worked with Summitcare – an industry-leader in aged care – for a number of years, on a range of campaigns designed to launch, and then sell, their new aged care facilities at various locations around NSW. We have created a strong set of design guidelines, an essential part of creating a consistent look across all marketing material.
Drop us a line
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033