Annual Report Design

Fresco Creative has been designing Annual Reports for companies from a wide range of industries, every year since 1999 and as such, has a tried and tested process in place, to guide the project from start to finish. Our design process ensures that each project runs smoothly and efficiently in all aspects, from managing hundreds of images to copywriting and proofing articles from multiple sources and even print and production specialties.

We help clients create a thorough design brief, then we start the design process. We look at past Annual Reports and the other design collateral put out by your company to provide reference points to brainstorm a strong concept for each edition. We will set up example designs, showing a couple of different approaches that meet the brief, present them, select a preferred direction and discuss and implement the your feedback. Once the initial idea is locked in, we create a flatplan, help the client to organise the images and articles and start the design of the double-page spreads. When complete, we do a few rounds of refinement (assisting you, if required, with marking up changes etc), sign-off and then print and deliver your publication. We can also arrange distribution and digital versions. We design Annual Reports regularly so you can be confident that you will be in safe hands with us. Lastly, many companies are legally obligated to achieve AA accessibility certification which is intended to assist people with vision impairment and relates to image tagging, minimum point size and colour contrast – Fresco Creative offers this service and can also assist with interactive or digital versions that are read online or via Issuu.

An annual report is so much more than a set of financial figures with some statutory reports. It is becoming increasingly important that the design and structure of your company’s Annual Report reflect the personality and vision of your brand. Annual Reports are evolving to become a comprehensive marketing tool that celebrates the culture and successes of your company. Approaching the design in this way results in a document that truly reflects your accomplishments and is something that people want to read and engage with.