Fresco Creative has been designing Annual Reports for companies from a wide range of industries, every year since 1999 and as such, has a tried and tested process in place, to guide the project from start to finish. Our design process ensures that each project runs smoothly and efficiently in all aspects, from managing hundreds of images to copywriting and proofing articles from multiple sources and even print and production specialties.
We help clients create a thorough design brief, then we start the design process. We look at past Annual Reports and the other design collateral put out by your company to provide reference points to brainstorm a strong concept for each edition. We will set up example designs, showing a couple of different approaches that meet the brief, present them, select a preferred direction and discuss and implement the your feedback. Once the initial idea is locked in, we create a flatplan, help the client to organise the images and articles and start the design of the double-page spreads. When complete, we do a few rounds of refinement (assisting you, if required, with marking up changes etc), sign-off and then print and deliver your publication. We can also arrange distribution and digital versions. We design Annual Reports regularly so you can be confident that you will be in safe hands with us. Lastly, many companies are legally obligated to achieve AA accessibility certification which is intended to assist people with vision impairment and relates to image tagging, minimum point size and colour contrast – Fresco Creative offers this service and can also assist with interactive or digital versions that are read online or via Issuu.
An annual report is so much more than a set of financial figures with some statutory reports. It is becoming increasingly important that the design and structure of your company’s Annual Report reflect the personality and vision of your brand. Annual Reports are evolving to become a comprehensive marketing tool that celebrates the culture and successes of your company. Approaching the design in this way results in a document that truly reflects your accomplishments and is something that people want to read and engage with.
“Yes, we’ve received [the Annual Reports] thanks. They look fantastic. The business response has already been very positive. Thanks again for your hard work on this big project.” – Teacher’s Mutual Bank
“It has been wonderful working with Fresco and I appreciate both how quickly they have been able to turnaround our changes and how accommodating they have been.” – Ravenswood
“Many thanks for your help. Looking forward to receiving the final copy. We are very happy with the polished, professional look of the yearbooks.” – Tangara School for Girls
Fresco Creative has been working with WWF Australia since 2004 when we involved in the development of the WWF Australia Style Guide and their Annual Reports. Recently, we designed the final 205 page report summarising a 4 year research project entitled “Rivers to Reef to Turtles”.
Fresco Creative was tasked to design the most recent Annual Report for Teacher’s Mutual Bank Limited (TMB). We were asked to refresh the design in a way that was new and engaging whilst still being in line with their strong company branding. We plotted out a detailed timeline for all parties to follow and started the concepting and copywriting phase.
STATS is a world leading sports data and technology company. After a season of collecting data on every conceivable statistic one can think of, the STATS team of analysts approached Fresco Creative to design and publish all of the collected data for the 2018 NRL Rugby League competition.
Learning Links approached Fresco Creative to evolve their annual report design. With fresh eyes we were able to capitalise on the bright and happy nature of Learning Links business and bring that forward with the use of well thought out illustrations and informative info graphics.
Police Bank came to Fresco Creative wanting to outsource their Annual Report. They were keen to see a fresh look for it and also recognised the benefits of freeing up some capacity across their marketing department.
The Independent Transport Safety Regulator is a independent statutory authority of the NSW Government. ITSR challenged Fresco to produce a report that was firstly informative and easy to navigate but which also had an underlying edge and sophistication.
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033
