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How Not for Profit Organisations can Enhance Their Brand in 2019
When you are constantly under scrutiny for your spending it is essential to look for alternatives that cost little and do a lot. Brightening up your brand without breaking the bank is…
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Power in Opinion
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way…
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A Holistic Approach to Event Design
Events are a big deal for any company no matter the size, they take up a large amount of time and money, especially if you’re talking events such as an annual ball…
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
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How and Why Brands Can and should Harness Empathy
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and…
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Everything you need to know about SEO
There is a lot of confusion surrounding SEO, everyone seems to aware of it and its importance but not many can tell you exactly what it is and how to do it…
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The evolution of the Annual Report
Research finds a well-designed Annual Report increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the experiences…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
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How to Marie Kondo your Brand
So, I think it is safe to assume that you have heard of Marie Kondo, and if you haven’t, you must live under a rock. The global sensation who hails from Japan…
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5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
