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The Link Between Social Media and SEO
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the…
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The Difference Between AdWords and SEO
Having a website means nothing if your target audience can’t find you and with so many websites on the internet these days, businesses need to seriously consider how they are going to…
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Annual Report Trends of 2019
Annual Reports don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation and…
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2019: The Year of The Micro Influencer
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following…
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Is Print the Next Big Thing?
For years many have been uttering the statement ‘print is dead’ and for the most part they were on to something, print has been in a steady decline for the last 3…
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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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How Not for Profit Organisations can Enhance Their Brand in 2019
When you are constantly under scrutiny for your spending it is essential to look for alternatives that cost little and do a lot. Brightening up your brand without breaking the bank is…
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Power in Opinion
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way…
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A Holistic Approach to Event Design
Events are a big deal for any company no matter the size, they take up a large amount of time and money, especially if you’re talking events such as an annual ball…
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
