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The True Ownership of Creative IP – Agency or Client?
Debating the ownership of the Intellectual Property of creative work is one of the discussions between client and creative agency that inevitably crops up from time to time. As a design agency,…
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How is Branding more than just a Logo and a Website?
This is a question we get asked a lot from prospective clients who want to engage Fresco in creating a logo and /or a website for them. When we start talking about…
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3 Tips to Write a Blog to Knock Your Reader’s Socks Off!
It seems today that just about everyone has their own blog. In 2021 if you are a business without a blog or not making regular blog posts this could be impacting your…
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How Design Influenced The Evolution of The Annual Report
Research finds a well-structured annual report design increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the…
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How to Create a Social Media Marketing Plan
The power of social media is one that should not be overlooked. It holds the ability to amplify one’s reach and to enhance your business’s internet presence and reputation. To have success…
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Industry Insights – Health
Key Health Industry Takeaways from 2020 The most successful businesses of 2020 are the ones that have embraced change, are agile in an ever changing environment and who have communicated clearly with… -
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Industry Insights – Aged Care
When it comes to Aged Care, good branding can lead to so much more than just an increase in profits. With the Royal Commission into Aged Care Quality and Safety issuing it’s… -
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Why it Pays to Invest in Your Brand
David Ogilvy famously once said “Pay people peanuts and you get monkeys.” For those of you who don’t know, Ogilvy is known somewhat as the “Father of Advertising” a wizard when it…
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5 Reasons to Rebrand in 2021
The break in business as usual last year saw many businesses going back to basics and looking at their own brand identity and how effectively they were communicating to their audience. In…
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Creative Agency Vs Freelancer
Over the last 21 years we have often heard the debate on the pros and cons between contracting a freelancer and working with a creative agency. Fresco Creative is clearly going to…
