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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
![Unique Selling Proposition]()
Unique Selling Proposition – What is It and How to Find Yours
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able…
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5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
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How to Build your Brand Personality with Digital Marketing
Looking back over the past 6 months it’s unsettling to see how much of the world has changed. We have all had to be agile and adapt to a whole new world…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
![Graphic Design is Leading Companies to Success]()
Graphic Design is Leading Companies to Success
Something I have learnt in the 21 years I’ve been driving my creative agency is that an authentic and deep understanding of who is buying your products or services equals significant, compelling,…
![How Not for Profits Can Grow their Brand in 2020]()
How Not for Profits Can Grow their Brand in 2020
When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is…
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The Benefits of Larger Organisations Using Smaller Creative Agencies During Challenging Times
At the moment businesses big or small are looking at ways to keep sales going and minimise costs. COVID -19 has resulted in a challenging time for our economy and we all…
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Top Reasons Agencies Trump Freelancers for Your Next Creative Project
Over the last 18 years, I’ve often been asked by my clients what the pros and cons are between contracting a freelancer and working with a creative agency. Being the co-founder of Fresco…
![Turn your Annual Report into a powerful marketing tool]()
Turning your Annual Report into a powerful marketing tool
As we slowly edge to the end of 2020 (cue a collective sigh of relief!) it’s time to start thinking about your company’s Annual Report Design– and no, it’s not too soon. Annual…
