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Industry Insights – Health
Key Health Industry Takeaways from 2020 The most successful businesses of 2020 are the ones that have embraced change, are agile in an ever changing environment and who have communicated clearly with…![]()
Industry Insights – Aged Care
When it comes to Aged Care, good branding can lead to so much more than just an increase in profits. With the Royal Commission into Aged Care Quality and Safety issuing it’s…![]()
Why it Pays to Invest in Your Brand
David Ogilvy famously once said “Pay people peanuts and you get monkeys.” For those of you who don’t know, Ogilvy is known somewhat as the “Father of Advertising” a wizard when it…
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5 Reasons to Rebrand in 2021
The break in business as usual last year saw many businesses going back to basics and looking at their own brand identity and how effectively they were communicating to their audience. In…
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Creative Agency Vs Freelancer
Over the last 21 years we have often heard the debate on the pros and cons between contracting a freelancer and working with a creative agency. Fresco Creative is clearly going to…
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Reasons Why Print Design isn’t Dead
There has been a lot of talk in design circles in recent years about the slow demise of the print industry and how this will impact on creative agencies. With the explosion…
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Why Brand Consistency is Critical
Brand consistency is one of those things designers, marketing and strategists are always banging on about… any business owner who knows their stuff also understand its value and importance. Whether you are…
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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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Unique Selling Proposition – What is It and How to Find Yours
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able…
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5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
